There are many fancy facades in Ginza, where the shops are engaged in a constant battle to attract the consumer’s attention.
But probably the shiniest of all is the Swarovski Ginza. Whether you like it or hate it, you definitely cannot ignore it!
The flagship store opened in 2008 and was designed by Tokujin Yoshioka. The facade, 8 per 9 meters, is made of glass and thousands of stainless steel prisms, reflecting the lights of the street. The shop is also remarkable inside, with a “crystal forest” of jewels…
Yesterday’s Japan Photo: