But there are some shrines with unique shaped ema, as you can see in this photo from the Fushimi Inari Taisha from Kyoto. These ema are shaped like a kitsune head, kitsune (Japanese word for fox) being the messengers of Inari Ōkami, the Japanese kami of fertility, rice, agriculture, industry and success. The Inari kitsune are always colored in white, the color of good omen.
Kitsune are considered tricksters and shape-shifters, taking sometimes a human form. And probably that's why many worshipers paint them with cute expressions, resulting cheerful and unique designs:
EXIF info:
Nikon D90
Lens: VR 18-55mm F/3.5-5.6G
Focal Length: 26mm
Aperture: F/5.6
Shutter Speed: 1/30s
ISO Sensitivity: ISO 200