The other shop, Tama Depa, belongs to Bandai and was opened relatively recently, in 2008.
At Tama Depa you can find a large variety of the famous Tamagotchi products - they have even "Tamagotchi donuts".
It seems to me that the kawaii virtual pets and the fashion go hand in hand in the "fashion capital of the world". But then something is missing... Hello Kity should have been here too!
EXIF info:
Nikon D90
Lens: VR 18-55mm F/3.5-5.6G
Focal Length: 18mm
Aperture: F/5.6
Shutter Speed: 1/1000s
ISO Sensitivity: ISO 200