Around this day at the temple takes place Hozuki-ichi, a fair dedicated to the hozuki plants, which used for decorations and also as offerings for the Obon festival taking place later, at the end of the summer.
EXIF info:
Nikon D300
Lens: 18-70mm F/3.5-4.5G
Focal Length: 52mm
Aperture: F/5.6
Shutter Speed: 1/320s
ISO Sensitivity: ISO 200