Their content usually includes only discounted articles, but to increase the buyers' temptation, some stores also insert prizes in money or vouchers. However, the Fukubukuro are a gamble not just for customers, but also for some of the stores. While in some cases there are long queues of shoppers, other shops never manage to sell them all...
EXIF info:
Nikon Df
Lens: 24-70mm F/2.8G
Focal Length: 28mm
Aperture: F/11
Shutter Speed: 1/60s
ISO Sensitivity: ISO 2000