Japanese mascots, Sendai version Donpen

One of the most powerful warlords of the Sengoku Jidai era, Date Masamune, is still in the memory of people of Sendai, where he built his castle after the Battle of Sekigahara.

Today even Donpen, the mascot of the popular discount chain store Don Quijote (Donki), is represented with the crescent-moon-bearing helmet of Date Masamune.