Somin Shōrai was a good man who once hosted for a night, in his house, the Kami (Shinto god) of the sea and storms, Susanoo-no-Mikoto. As a reward, Kami taught him how to protect his family against an epidemic that was affecting the village: by wearing around the waist a ring made of reeds.
This ritual takes place twice a year, on the last days of the sixth month of the lunar calendar (which is in June or July) and of the twelfth month (in December). Large rings made of reeds called chinowa, decorated with shide, are installed in front of the shrines, and the passing through chinowa signifies purification and protection against misfortune.
EXIF info:
Nikon D90
Lens: 8-16mm F/4.5-5.6G
Focal Length: 8mm
Aperture: F/5.6
Shutter Speed: 1/400s
ISO Sensitivity: ISO 200