Long restaurant queue

For almost any type of Japanese cuisine, you will easily find a large number of similarly priced restaurants, with similar menus and quality of food. However, the number of customers varies incredibly: I saw restaurants with spectacular queues, right next to similar establishments with only a handful of customers inside...

Why? The reasons vary from case to case: the menu package, the commercial venue and, of course, the publicity. Historically, there were other reasons too: in 2004, when the "mad cow" incident stopped for a while the beef imports from USA, the fans of the Yoshinoya chain made huge queues in front of their favorite restaurants for a last meal...

I never had the patience to wait in line to a restaurant queue, not even for a few minutes, let alone for a long queue like the one in this photo, taken in Nankinmachi, Kobe China Town.