The significance is to bring blessings to the respective business, by... amusing the kami sitting inside the shrine.
EXIF info:
Nikon D90
Lens: VR 18-55mm F/3.5-5.6G
Focal Length: 24mm
Aperture: F/5.6
Shutter Speed: 1/320s
ISO Sensitivity: ISO 200Mikoshi swaying
An important component of the Shinto festivals are the parades of the portable shrines - mikoshi. During the parade, the mikoshi groups often stops in front of a shop or other business, and the mikoshi is strongly swayed by the bearers, as in this photo taken several years ago at the Fukagawa Hachiman water-throwing festival in Tokyo.
The significance is to bring blessings to the respective business, by... amusing the kami sitting inside the shrine.
The significance is to bring blessings to the respective business, by... amusing the kami sitting inside the shrine.