In the course of time, the sugidama was withering and turning brown, and it was used as an indicator that the batch of sake has aged enough to be consumed. Sugidama is still used today at a few traditional sake breweries, as in this photo taken in Fushimi, Kyoto, and in front of some restaurants and pubs, indicating that sake is available inside.
EXIF info:
Nikon Df
Lens: 24-70mm F/2.8G
Focal Length: 24mm
Aperture: F/5.6
Shutter Speed: 1/60s
ISO Sensitivity: ISO 400