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Japanese Advertising, a Pokemon Egg

Wed, February 9, 2011

Last summer, one morning, while passing through the Japan Rail Ueno Station, I discovered on the side of the main hall, a huge… egg:

Pokemon
Pokemon Egg

It was a Pokemon egg, part of the promotional campaign for the last Pokemon anime film, like the famous Yamanote Pokemon train.

Even if it was closed, the children were attracted to it like bees to honey:

Pokemon
Pokemon Egg

Later in the morning, the egg hatched…

Pokemon
Pokemon Egg

… and the famous Pokemon characters started emerging from it…

Pokemon
Pokemon

… being immediately assaulted by the boys. The villains were receiving flicks and kicks while Pikachu, obviously, was everyone’s favorite….

Pokemon
Pokemon

… the girls however, were more interested by the large collection of Pokemon merchandise and souvenirs…

Pokemon
Pokemon Pikachu

… all of them quite tempting. I have to admit, me too, I bought for myself a set of Pokemon chopsticks. I know, they’re for kids, but my hand is small, so these are also a perfect fit for me… :roll:

Pokemon Chopsticks
Pokemon chopsticks

After 6:30PM, the attendants carefully packed the items, closing it back…

Pokemon
Pokemon promotion in Ueno

… and returning it to its position, with most of the people ignoring it…

Pokemon
Pokemon Egg

Vara trecută, într-o dimineaţă când treceam prin staţia JR Ueno, am descoperit într-un colţ al clădirii principale un mare… ou:

Pokemon
Pokemon Egg

Era un ou Pokemon, care făcea parte din campania de promovare a ultimului film Pokemon, la fel ca celebrul tren Yamanote Pokemon.

Chiar şi atunci când era închis, copiii erau atraşi de el ca albinele de miere:

Pokemon
Pokemon Egg

Dis de dimineaţă, oul se spărgea…

Pokemon
Pokemon Egg

… şi cunoscutele personaje Pokemon începeau să iasă din el…

Pokemon
Pokemon

… fiind imediat asaltate de băieţi. Personajele negative primeau pumni şi şuturi, în timp ce Pikachu, evident, era favoritul tuturor…

Pokemon
Pokemon

… însă fetele erau interesate mai mult de marea colecţie de obiecte şi suveniruri Pokemon…

Pokemon
Pokemon Pikachu

… toate tentante. Chiar şi eu mi-am cumpărat un set de Pokemon chopsticks. Ştiu, sunt pentru copii, dar mâna mea este mică, aşa că se mi se potrivesc perfect… :roll:

Pokemon Chopsticks
Pokemon chopsticks

După 6:30, vânzătorii împachetau cu grijă obiectele, închizând oul la loc…

Pokemon
Pokemon promotion in Ueno

… şi după ce era din nou închis, marea majoritate a oamenilor îl ignorau din nou…

Pokemon
Pokemon Egg

Tags: advertising, anime, Tokyo travel, ueno 

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