Hotei, Jurōjin, Fukurokuju, Bishamonten, Benzaiten, Daikokuten and Ebisu are known as The Seven Gods of Fortune (Shichi Fukujin), a group of beloved deities in Japan. The Shichi Fukujin pilgrimage paths are very popular in Japan and can be found on most traditional areas. I once followed one of them, and it was a very enjoyable experience…

One of the aspects I enjoy the most is the representation of this religious symbol with cute characters, like in this picture taken in Kawagoe, a poster advertising the local Shichi Fukujin pilgrimage path, featuring the 7 Gods and the Bell of Time (Toki no kane), a well known landmark of the city.

Kawagoe Pilgrimage to the Seven Lucky Gods Poster, Kawagoe, Saitama

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Yesterday’s Japan Photo: Tokyo Dome Late-night Stroll