With 23 stores, Yodobashi Camera is one of the largest Japanese retail chains, specialized in electronics. Originally started as a small shop named Fujisawa Shashin Shokai (after the name of the owner, Fujisawa Terukazu), in 1974 the company opened the first camera store in Shinjuku, Tokyo, and during the 1970’s managed to sell about a third of all the SLR cameras in Japan!

At the same time the company changed its name to Yodobashi Camera, Yodobashi being the name of a former ward which, together with Yotsuya and Ushigome, formed in 1947 the today’s Shinjuku city.

Yodobashi Camera, Shinjuku, Tokyo

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Yesterday’s Japan Photo: Ise Oharai-machi, traditional Japanese architecture street