Just like the name says, the main ingredient for takoyaki (fried octopus) is the octopus: either diced tentacles or whole small octopuses.
So, it’s only natural that many takoyaki food stalls and restaurants have as mascots cute, kawaii octopuses… Usually, the mascots are also wearing a hachimaki (traditional Japanese bandanna), a symbol of perseverance, like this yatai shop from Kumagaya, Saitama.

Cute Takoyaki Restaurant Mascot, Tokyo

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Yesterday’s Japan Photo: Japanese Garden Aerial View